Karvy E-commerce services launched its State-of-the-Art in-house studio and India’s first Robotic mobile studio on the 29th of May 2017. Karvy E-commerce or KarvyClick is a new player in the third party service providers’ field. It caters to Seller Services like cataloging and listing and is also into providing Logistics and Contact Centre support to online marketplaces.
The Studios were inaugurated by Mr. C. Parthasarathy and was attended by the heads of different verticals of the Karvy Group. Mr. Rajiv Ranjan Singh, Head of Equity Business, KSBL, Mr. Aravind Reddy, Head of Cataloging and Mr. Dharmender Khanna, VP – Ecommerce.
KarvyClick has gone a step further when it comes to equipping itself with competent technology, with the launch of these studios. E-commerce is a fast paced world, and efficient turnaround timelines are of utmost importance; recognizing this need, KarvyClick launched the first Robotics Mobile Studio. This studio van comes with inbuilt robotics camera paraphernalia which can take pictures of table-top objects within 3 minutes, without any manual help or camera settings. Not just that, it also gives a 360-degree product view. This set-up comes with pre-installed software settings which practically eliminates the need for post processing, hence saving up on the man-hours needed to be invested for the same.
The state of the art photo studio is the perfect setting to conduct photo shoots with models and also for large products to be sold on E-commerce. Similar studios –both in-house and mobile are being planned and set up in 6 more cities, in a few more months.
Katalister is KarvyClick’s revolutionary mobile studio technology which will go a long way in bagging clients for the vertical owing to its hassle free methodology and revolutionary turnaround time, in fact it normally takes at least 3 days to weeks to complete the entire process of the shoot, which Katalister Vans complete in less than 3 Minutes. This state of the art tech integration is just the first step of many which KarvyClick intends to take in order to carve a niche for itself in the E-commerce services sector.
Getting into a little more detail, KarvyClick offers the following services to E-commerce sellers – Registration; in order to get sellers onboard on online marketplaces, Imaging services; that include product photography and post processing, Content writing; in which a team of experts write SEO friendly content for the clients’ products and Listing; getting the sellers’ products listed on the platforms of their choice. KarvyClick is also an Amazon certified partner for SPN and ATES (Solution Provider Network and Amazon Trained E-commerce Specialist)
Mr. V Mahesh, MD Karvy Data Management services Ltd said, “KarvyClick will not enter into E-commerce, but will only be an E-commerce service provider. The vision of Karvy E-commerce is to create an ecosystem for marketplaces and start-ups by helping them cut their cost in services that require high manpower, and also helping by hand-holding their sellers in training them for cataloging and promoting their brands online.”
KarvyClick’s other incubatory ventures, concern Multi-channel operations and Webstore set-up. These verticals are into providing multi-channel operations, and building clients’ own E-commerce platforms respectively.
Karvy E-commerce also intends to help them create their own E-commerce websites, all this at the click of a button. We also plan to leverage existing capabilities and reach by providing contact center support to enhance customer support experience. Karvy E-commerce is also heading towards a revolutionary change in the logistics segment pan-India,” said Mr. Dharmender Khanna, Vice President E-commerce.
Out of the 9 nine start-up unicorns in India, four happen to be horizontal online marketplaces. With the boom that the E-commerce sector has seen in the past, the prediction is that, by 2020, India will generate $100 billion online retail revenue, out of which $35 billion will be through fashion e-commerce. Keeping this in mind, KarvyClick is all set to tap into the opportunity and grow its business in Backend services for E-commerce ecosystem in India . This will also result in generating huge employment opportunities for the youth.
Karvyclick’s Position In The Industry
“Considering today’s competitive landscape of e-commerce industry & the need for precision across all services for marketplaces to maintain strong market position, this move by Karvy to diversify into e-commerce space with this business model could not have come at a better time in the lifecycle of the sector. This diversification strategy of Karvy has the potential to be a masterstroke for the group & help it scale new heights as a well-diversified group. Karvy can really make a mark in the e-commerce space through seamless execution of its well-distributed service offerings and through tie-ups with big industry players” said Mr. SreedharPrasad, Partner KPMG.
KarvyClick is a part of the Karvy Group which is leader in financial services. This is one of their most recent diversifications, in keeping with their motto of ‘Keep Growing’. Under Karvy’s wing and learning from the overall expertise and experience of the group, the E-commerce division is also expected to rise to be the best in the country.