E-commerce industry has evolved exponentially in the recent times, and it is expected to grow sustainably in the upcoming year. To match the pace in this competitive industry, keeping an eye on the trends and changing the strategies on time is a due diligence task. Here, we have listed some of the E-commerce trends which can help you reach more customers this year.
Dynamic Shopping Experience
Today, the dynamic shopping experience is all about personalization and relatability. It is about tempting the right audience, towards the right product, through a proper ad, at the right time.
82% shoppers believe that personalized content is what lures them when making a purchasing decision.
2017 will see a rise in an online shopping experience that will be unique to each consumer. Each shopper will have access to product recommendations, exclusive content, add-ons chosen based on their preferences, market trends, geographic location, demographic group, past purchases and brand interactions.
By taking advantage of the data collected through interactions and customer profiles or personas, merchants can use predictive analysis to understand the consumers’ purchasing habits and preferences better. Moreover, even their next purchase will be more – or – less based on the behavior of the other customers with similar profiles.
Last year witnessed that visits to online shopping websites via mobile devices had overtaken desktop traffic for the first time. 50.3% of traffic came from mobile and 49.7% from desktop. Google is working on a mobile-first web index; wherein Google will start indexing mobile content first.
Nowadays, consumers make their purchasing decisions on their smartphones and then make the purchase on the desktop later. Hence, make the mobile experience as good as possible.
Delivery and returns have always been one of the pain points of online shopping experience. Amazon started the ‘Same-Day Delivery’ option as Amazon Prime, which has made Amazon a key differentiator among other selling channels.
A Forrester report states that 29% of the consumers would be willing to pay extra for same-day delivery.
Customers expect their product to be delivered to them as soon as possible. Hence, faster shipping will be the key in 2017, to keep the customers coming back to your store for purchase.
Consumers buying decisions will be largely influenced by social media and content platforms, rather than marketplaces and transactional platforms. Other influential sources will be the bloggers and industry experts. Many consumers use different social media channels as a source of inspiration, before making purchase decisions.
70% of consumers consider product and brand recommendations from their social circles, trustworthy.
‘Omni-channel selling’ means selling your products across multiple marketplaces such as Amazon, Flipkart, Snapdeal, etc. Sell your products on as many e-commerce marketplaces as you can. Shoppers who shop across multiple platforms spend three times greater than those who buy on a single platform.
E-commerce is a growing industry, and as time keeps moving, the marketplaces or the E-commerce webstore owners have to be updated regarding the changing scenarios in the e-commerce business.
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